🎀 About Our Marketing Efforts 🎀

Key Takeaways

1. Market early! Word of mouth and media presence are powerful.
2. Consistency keeps people engaged

Our Marketing Plan

In pre-production, we planned out the use of marketing materials to help gain traction, attention, and playtesting interest. The materials we made and what they helped with are detailed below.

Initial Setup

One of the first things we did in Week 1 of production was the initial setup of our marketing. We created an email alias to help us send out emails to those interested in playtesting session information. We also made an Instagram account [@project.misfits] and started posting information about the game there to get social media traction underway. To encourage Instagram to recommend our account to a larger audience, we had team members repost the information.

Project Misfits Instagram

In Week 2 of production, we created an interest form where people could give us their email to show their interest in playtesting. We created posters advertising our playtesting sessions and physically hung them up around campus. These posters featured a QR code linking to the interest form, making it quick and easy for people to express playtesting interest. Additionally, we made a post on Instagram to promote playtesting to get outreach on the digital side of things.

Poster we hung around campus to spread the word

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A post shared by Project Misfits (@project.misfits)

First Instagram post to promote playtesting

In Week 3, we sent our first playtesting sign up email to the 26 people who had expressed playtesting interest. The email included general playtesting information and a link to a Sign-Up Genius where people could start to sign up for sessions. We also posted on Instagram to promote the Sign-Up Genius.

Continued Marketing Efforts

Throughout the next few weeks, we continued to get playtesting interest. Any time someone submitted their email, we added them to the email alias and sent the playtesting session information and sign up link to them. Each Monday we sent the sign-up link to the entire email alias as a reminder for those who didn’t sign up for a session yet. We continued to post twice a week on Instagram to keep the account circulating on peoples' feeds.

Our Marketing Assets

Through the project, we also created marketing assets that can be used in various forms of marketing techniques such as stickers, posters, and more.

Game Banner

The Results

We had people filling out our interest form almost every day until it slowed to every other day in Week 6. We consistently saw playtesting sessions fully booked a full week before their scheduled date. In total, the playtesting interest form received 58 submissions from people who were all added to the emailing list. Below is our Instagram analytics at the end of our 8 weeks of production.